Wednesday 30 April 2014

Sony Alpha a99




Sony's new flagship Alpha a99 interchangeable lens camera fully leverages the potential of Translucent Mirror Technology™, the 35mm full-frame format and Sony's professional broadcasting technology. Take a major leap forward in quality, performance and handling ease. Meet the future of Sony Alpha.

Capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100--32000. Add a sophisticated balance of high-resolving power, gradation and low noise and you're in for a shuttering experience.

The a99 gives you the ability to record Full HD 1080 video at a spectrum of professional frame rates, including 60p, 60i and 24p. Plus, you can output uncompressed, clean-screen 60p/60i video files via HDMI to external recording devices1.

With a sensitivity selectable up to ISO 25600, the a99 handles low-light shooting without a flash (recommended for still subjects). That means it can capture up to six images in just a fraction of a second. Combining the data from all six, it creates a single image with a noise reduction equivalent to two additional steps of ISO sensitivity.

Take advantage of the world's first Dual Phase Detect AF system10 and perfectly capture the decisive moment with tack-sharp precision. The 19-point AF system with 11 cross sensors is complemented by a multi-point focal plane phase-detection AF sensor with 102 AF points overlaying the image sensor. In addition, the a99 utilizes Translucent Mirror Technology to simultaneously direct light to the image sensor and AF sensor at all times. The result? Crisp, sharp, perfectly-focused photographs.

Keep the shoot alive and quickly change settings with just the right hand while still shooting photos. All is possible with the Alpha a99, which features an enhanced version of Quick Navi--highly acclaimed in Alpha a900 and a700 cameras. This version, called Quick Navi Pro, allows users to immediately access all camera parameter settings easily and intuitively, so you don't miss the action.

The a99 is the world's lightest10 35mm full-frame interchangeable lens digital camera. Weighing in at only 740 grams thanks to features like Translucent Mirror Technology and high-rigidity magnesium alloy panels, that translates to agile and flexible shooting despite full-frame specification—all while helping you lighten your load.



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