Saturday, 19 April 2014

Jyoti Bhatt’s rural photographs, which travel to New Delhi this month, capture a vanishing world


Photography | Painterly eye
A scene from rural India captured by Jyoti Bhatt. Photographs courtesy Jyoti Bhatt/Tasveer
Jyoti Bhatt’s journey as a photographer began almost half a century ago, when he decided to travel to the interiors of Gujarat in the summer of 1967 to document the region’s “folk art” for a seminar in Mumbai.
“During the trip, I noticed that most of the traditional forms of expression I had seen in the pre-independence days no longer remained the same,” says the 80-year-old, speaking on the phone from his home in Vadodara, Gujarat. Over the years, Bhatt would travel to other parts of the country—West Bengal, Rajasthan, Madhya Pradesh, Haryana, Bihar and Odisha—to chronicle the transformation of traditional motifs into forms that are rich and strange, touched by a post-colonial grace. Forty-seven of those photographs, from the 1960s-1990s, reproduced in silver gelatin prints, are being shown by the Bangalore-based Tasveer Art Gallery across India. After travelling to Ahmedabad, Kolkata, Bangalore and Mumbai, the exhibition opens at the Vadehra Art Gallery in New Delhi’s Defence Colony today.
To look at Bhatt’s work is to become conscious of the coming together of various artistic forms and disciplines in photography—in his case, of painting, in which he trained from 1950-56, printmaking, and ethnography. While objective fidelity is one of the key concerns in Bhatt’s photography, there is enough scope for a robust interplay between his archivist and imaginative instincts as well. If initially Bhatt wielded the camera as a substitute for the sketchbook, he did not want to keep using it as a mechanical device. “This exhibition reflects his formal art education, especially in painting,” says Nathaniel Gaskell, the curator of the show. “Strong influences from other Indian art forms such as Rajput miniature paintings are apparent in his treatment and interpretation of space.”
What do these black and white photographs show? A good deal of them, if you simply glance over, may seem like standard-issue ethnographic records. Women huddled on porches of mud huts, children playing in courtyards decorated with indigenous patterns, cattle staring emptily—familiar scenes from small towns and villages across India. But there is evidence of change that only the more keenly perceptive eyes will register.
For instance, the fact that the religious pithoro paintings, by certain tribes in Gujarat, used to be made with Indian red and chalk powder. “They now use hardware paints,” says Bhatt. Rangoli, once used to decorate courtyards, is not as popular any longer. “Instead of labouring over these elaborate patterns, people prefer to buy stickers from temples nowadays,” Bhatt adds.
While such nuances may not be apparent to most people, Bhatt’s framing and compositional skills will strike the eye powerfully. Suddenly, in a series of images of walls, floors and living spaces adorned with patterns, we encounter a woman whose heavily tattooed body is a counterpoint to what we have just seen. Folk art, Bhatt seems to suggest, is not just an extraneous presence in the lives of its creators blindly imitating tradition, but rather, a vital part of their consciousness, worn as much on their skin, which covers their bodies, as on the walls, which protect their homes. “The concentration in my work is not just on the art forms, but also on capturing the integrated relationship between art and people—how the two are interwoven in the act of daily living,” he explains.
photo
Photo: Jyoti Bhatt/Tasveer
If there are a few images bordering on stereotypes—elderly women smiling into the camera, young girls posing self-consciously—there is just enough drama, even a narrative energy, to some of the others. In one photograph, a calf stands cowering on the landing of a hut. The wall behind shows a painting of a tiger in the act of leaping on its prey, its mouth open in a fierce roar. Bhatt frames the composition expertly to suggest the end of a chase, in which the weaker creature has given up and succumbed to the might of the more powerful. In reality, there is but a radiant, if mischievous, humour to the ensemble.
The occasional hint of vegetation, the glimpse of a slice of the overcast sky, or the aura of summer heat in the air—such moments of reprieve from the thrall of materiality bring us closer to Bhatt’s artistic intentions. We see the painter in him struggling to hold the effect of a certain light, or the sadness behind a smile, before it slips away from the moment of its capture. As an archivist, he remains pragmatic, knowing well that traditional art cannot be preserved in a pristine form. “But audiovisual documentation, as well as extensive interviews, should be made before it is too late,” says the man, much of whose life has been spent in places and among people that may not exist for a new generation of Indians.
Jyoti Bhatt—Photographs From Rural India opens today at 6pm at Vadehra Art Gallery, D-53, Defence Colony, New Delhi (46103550), and is on till 14 May, 11am-7pm (Sundays closed). The prices of prints range from Rs.40,000-65,000.

Nyc.169
IMAGE: VIMEO RANDY SCOTT SLAVIN
The best views in New York City aren't accessible by subway.
Equipped with a DJI Phantom drone and a GoPro Hero 3 camera, New York photographer and director Randy Scott Slavin captured some stunning views of the city usually reserved for the birds. click and watch the video

WHY SHORT-FORM VIDEO IS THE FUTURE OF MARKETING


If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our friends post funny cat videos on our timeline. Our coworkers pass along inspirational messages about success. Our favorite brands showcase their products in inventive ways. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership--and there's no sign of it slowing down.
Here are 5 reasons why online video will soon dominate your time spent on the web, and why if you're a marketer, you can use video to propel your business forward.
1. More and more users are consuming their video entertainment online 
Study after study after study shows that more people are using the internet to consume video. In April 2012, ComScore reported that the average viewer watched nearly 22 hours of video in a single month. Most likely, those 22 hours were broken into many short-form videos, each being watched for just a few minutes at a time. The market is moving more toward catering to the Facebook generation's attention span--quick videos that are aimed to inspire, provoke, or excite. Likewise, the viewing experience on tablets devices such as the iPad make short-form content even more enjoyable. Apps, especially in the travel realm, are using HD video to engage audiences. Desktop and laptop viewers and tablet audiences continue to consume more and more short-form video--and marketers are seeing a big opportunity arise.
2. Marketers are using video to engage social media audiences
If you truly want to measure a trend's staying power and rising popularity, there's one metric that almost never fails. Can you make money from it? If the answer is yes, and there is a lot of opportunity to do so, then you can bet that it will stick around for some time. With online video that is definitely the case. Brand marketers have found great ways to engage audiences and create brand loyalists through online video, especially through their Facebook brand pages. Look no further than a brand like Red Bull to see how this can be done perfectly. With more than 27 million Facebook fans, Red Bull, an energy drink company with an extreme sports edge, must be doing something more than just updating their status about their newest flavor. Like so many others, I subscribe to Red Bull's updates because it often features some of the world's best athletes doing unthinkable things. I don't even drink Red Bull, but you can bet I share their videos every time I see someone in a wingsuit flying through Yellow Mountain in China. That's just awesome.
I predict the next 5-10 years will be huge for video marketing online. Brands are moving further away from direct advertising, whose metrics that are hard to calculate, and into original video content--content that is created not to sell but to engage. They tell a story and they create brand loyalty. The days of direct consumer advertising is dwindling, and the advent of marketing through storytelling has arrived. This will propel online video even more into the world of serious profits.
3. Barriers to entry are low
With the barriers to entry continually being broken down with advances in technology, filmmakers now have the ability to create content--all in beautiful HD--for a much lower price tag than ever before. DSLRs, with the Canon 5D, 7D, and 60D leading the charge, have evolved into amazing filmmaking machines. Videographers now have the ability to create amazing looking shots for a fraction of the cost of even half a decade ago. Throw in a nice mic, a high-quality sound recorder, a tripod, and a bit of editing pizzaz and you can make some very compelling videos. While shooting and editing a professional-grade video still takes a good amount of skill and experience, and perhaps this alone will help keep the market from being too saturated, it is now easier than ever to teach yourself to create the next viral hit.
With that being said, there are still a few more barriers to entry. To create truly high-quality content, you must be a storyteller. You must be able to pull together a large selection of shots and content and pare it down into a manageable short-form video that will engage an audience. Again, these techniques can be learned and taught--so save a few thousand dollars, snag some equipment, watch and learn, and make the next awesome video.
4. Quality is expanding quickly
To expand on the previous point, the advent of high-quality equipment at a reasonable price means that more potential storytellers are getting their shot at creating videos. Before, the sheer price and other barriers to entry meant that there was a very small portion of the population who could even be in the field. Now, with it being much easier to afford to even make videos, there is more opportunity for younger talent to enter the market. As a result, quality is expanding quickly. While we still have a host of poorly shot cat and travel videos on YouTube, communities like Vimeo pump out amazing amounts of beautiful content every day. A quick look at theVimeo homepage will allow you to view some of the most compelling and original video work online.
Vimeo and Youtube are also amazing teaching grounds, with tons of professional how-to and DIY videos. Likewise, sites like No Film School are giving independent filmmakers access to some of the best tips and tricks on the web, making at-home learning easier than ever. The result is a huge influx of high-quality video, which can only mean more viewers, more shares, and more enjoyment for all.
5. There are plenty of avenues for dissemination
Everyone knows YouTube and it continues to dominate the market. But unless you're a professional musician or are looking to score the new huge viral video showcasing your friends firing off bottle rockets from a made-at-home cannon, there are plenty of other places to showcase your videos. As mentioned above, Vimeo is the finest collection of artistic videographers on the web. Without outwardly deleting poor-quality content, Vimeo's homepage and search results make it easy to find awesome content and avoid the endless amounts of useless crap that often plague the YouTube experience. Along the same lines, Pinterest's new video feature gives curators great opportunities to pin videos to their boards. Even more so than Facebook and Twitter, Pinterest has created a sharing experience so simple and effective, it makes the potential or virility even higher. Niche markets have emerged for nearly every subject you can think of, so whether your online video is about cats with lightsabers (I'd watch it) or running The Mount Everest Marathon, chances are there are blogs and sites who want to share it. All it takes is a bit of research and outreach.
Kerrin is the co-founder of the new travel documentary site Humanity.TV. He is a self-taught filmmaker and photographer with a passion for adventure. Follow him onTwitter and like Humanity.TV on Facebook for inspiring travel videos and photos.