Wednesday 23 April 2014

THE SILVERSUN PICKUPS USE ALEXA AND MASTER ANAMORPHICS ON ‘CANNIBAL’

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The Silversun Pickups‘ latest music video “Cannibal” drops the viewer right into a frightening and intense situation. One by one, we witness people running in the darkness — perhaps for their lives. Director Suzie Vlcek explains, “I think of music videos like poems or a meditation on a mood. ‘Cannibal’ is about fear, so these lenses gave us all that negative space behind the runners, really elevating the mystery — a dark, endless stretch of the unknown. The ALEXA beautifully captured the depth of emotion and movement.”

Silversun Pickups – Cannibal
In addition to the ALEXA, production made use of the ARRI/ZEISS Master Anamorphics in 35mm, 50mm and 75mm lengths. Explains Director of Photography Drew Bienemann, “The song is pretty harsh and cold, and Suzie and I felt the visuals should match. The Master Anamorphics combined with the ALEXA, left us with a very sharp image. That combined with the contrasty, cool grade, gave us something we really liked when paired up with the track.”
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For producer Eric Morgan, the Master Anamorphics helped intensify the actions on screen. “Suzie’s concept and tone within her treatment relied on the audience’s ability to empathize with and focus almost completely on the movements and facial expressions of our actors. As we began to edit, it was clear that the aspect ratio of the lenses naturally forced a viewer’s eyes to focus on the main action. It inherently added far more drama than any of us ever originally imagined…”
Adds Vlcek, “These lenses are so beyond anything out there, and to achieve this look with music video resources, is insane. I can’t imagine using anything else.”  Learn More

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